OFFICIAL PRESS RELEASE:




New York, NY – With an impressive first week, legendary rock band Mötley
Crüe earned themselves an impressive top 5 debut their highest since 1997’s
Generation Swine on the Billboard chart with Saints Of Los Angeles, their
first new album featuring the original lineup in over a decade. The album,
inspired by their NY Times best-selling book The Dirt is an example of how
forward thinking, integrated marketing and an acclaimed CD can support sales
in a lagging music industry. The single, “Saints of Los Angeles,” which
remains a top ten rock track was released simultaneously via the video game
Rock Band (a Crüe Fest partner) and to traditional retailers and sold over
five times the number of downloads on Rock Band as it did on iTunes in its
first week. The band has also pioneered digital initiatives including
online pre-sales (they were one of the first bands to sell tickets online);
simulcasting their press conference on therockvine.com and offering fans
exclusive content on their website, motley.com for years. Plans include
continued digital initiatives and special ring tone availability. Saints of
Los Angeles features Nikki Sixx, Mick Mars, Tommy Lee and Vince Neil and is
their ninth studio album in a 27 year career which has seen the most
notorious band in rock & roll sell over 80 million albums worldwide so far.

The oft-imitated rockers were also very visible in the past week appearing
on The Late Show with David Letterman, on a classic episode of Larry King
Live (Larry plays with the band), On The Record with Greta Van Susteren, and
in a special tribute celebrating their career in the June 21st issue of
Billboard magazine. In pure Mötley form, the band arrived at David
Letterman’s show in a Presidential Procession as a troop of bikers led their
1960’s Cadillac convertible complete with skull and cross-bones flags waving
through the streets of New York City to celebrate the release of the new CD.

“With a full dose of hammering sleaze-rock, Saints could be ripped straight
off the Dr. Feelgood prescription pad” – USA Today

Allen Kovac, CEO and Founder of Eleven Seven Music says, “With Buckcherry,
Mötley Crüe and Sixx:A.M. we are seeing a seismic shift from hip-hop, pop
and emo to rock. There is no one more worthy of leading its return than an
iconic band like Mötley Crüe.” Eleven Seven Music is one of North America’s
fastest growing labels.

Listeners were also offered a “sneak peek” through Clear Channel radio where
they made the preview of the new CD on the websites of the national radio
conglomerate’s many stations the second most popular in the history of the
program. "We were thrilled to partner with Mötley Crüe to offer our
listeners a chance to hear their new music on our sites before it was
available anywhere else. The partnership will live on as Crüe Fest winds its
way across America and our stations tie in great local promotions to this
online initiative." said Paul Miraldi, SVP Programming & Marketing, Clear
Channel Online Music & Radio.

“The Crüe is back… and they’re grimier than ever.” – Rolling Stone

“The trip down memory lane helps the Crüe connect to their old sound: Much
of Saints [of Los Angeles] rocks with the same raucous fun as their Eighties
albums, delivering glam guitars and arena-size choruses on cuts like the
wickedly catchy "Down at the Whisky." – Rolling Stone

Saints of Los Angeles is loosely based on the band’s bestselling TheDirt
which is a must-read rock and roll tome of which Ray Hogan, San Antonio
Express-News said, “The Dirt” might be the wildest rock ’n’ roll story ever
told. It’s not only remarkable that the group’s four members are alive to
recount -and actually remember- their sordid history, but disturbingly
appropriate that they do so unrelentingly...For a band that wore their vices
like a badge of honor, there’s still enough uncovered dirt to make this hard
to put down.” The CD takes these tales and puts them to classic Mötley
music. The book is also scheduled to become a much-anticipated movie but
has been held up in the process.

Nikki Sixx recently told Reuters, “We’re trying to get them (MTV Films and
Paramount) out of the way to make this movie that should have been made a
long time ago. They are not the right partner.” “Isn’t it a shame that the
soundtrack and book are at the top the charts and even when a guy like David
Fincher wants to make the film, they still can’t figure out how to make it
happen? There’s been a revolving door of executives hired and fired. The
fans want the film. Van Toffler should worry less about his manicures and
facials and more about artists and directors. For the benefit of the
creative community, MTV Films should be dismantled. All of the fans who
keep asking for the film should email Sumner Redstone and let him know how
to get this movie made while we have the soundtrack to the book all over the
streets, airwaves and charts -- it’s just stupid,” comments Sixx.

The CD is released on Mötley Records/Eleven Seven Music, returning control
to the band who also received the rights to all of their master recordings.

“The band’s signature blues/punk/glam blend remains intact, but the act
sounds hungrier than it has since 1989’s ‘Dr. Feelgood.’” – Billboard

The inaugural season of the Crüe Fest tour began July 1st in West Palm
Beach, FL, and features Mötley Crüe, Buckcherry, Papa Roach, Sixx:A.M., and
Trapt. Tickets, band profiles and exclusive content from all of the Crüe
Fest bands will consistently be uploaded at www.therockvine.com
. In conjunction with the tour, Best Buy is
exclusively selling a Crüe Fest Compilation featuring all five tour
headliners as well as The Exies, Marion Raven, Drowning Pool and Chosen Son.
The set was almost sold out of its limited pressing before the tour even
began.